Growth in emerging countries

Profitable growth with a high margin in Asia

With more than 20 years of experience in Asia, especially China:

  • as global leader of a business unit including R&D and production in Shanghai
  • as General Manager of a subsidiary of a global corporation in Shanghai
  • as entrepreneurial founder of a product business for Asia with headquarters in Hong Kong

I can support you and your team when it comes to the following topics:

  • Expansion of the product range with entry products, repositioning of the complete product portfolio
  • Relocation, installing and maturing of business units, R&D and production facilities – closer to emerging markets, closer to customers
  • Outsourcing to low-cost manufacturers
  • Development of underpenetrated markets
  • Setting up new, often complementary sales channels
  • Establishing a multi-channel distribution
  • Development and implementation of dual brand strategies

Developing a market position for profitable growth requires – depending on the initial situation – a high commitment to change management. I support this process as a change agent or lead it as a project manager.

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