Profitable growth in Asia

My experience

Lead a global business unit to become the market leader

A business unit (Revenue > USD 100 million) that manufactures and markets precision and analytical balances for laboratories, becoming the global market leader in high-volume business with exceptional profitability. Strong growth achieved in China, India and SEA.

Management of large product development projects

Managed large product development projects.
These products have become the industry benchmark in the market.

Product positioning and price concept

A benchmark-oriented pricing concept developed and successfully implemented in the market with the launch of a new product range. Substantial margin expansion achieved through upselling. In the event of annual price increases, the competitor becomes a follower.

Development of entry-level products and low-cost innovations

Expansion of the product range with entry-level products and repositioning of the overall product range to successfully defend the price position of high-end products and for substantial volume growth in the emerging markets.

Establishment of centers of competence for low-cost products in Hong Kong and Shanghai

Sustainable and successful establishment of cost-effective product management organizations, R&D and production facilities in Hong Kong and Shanghai for globally distributed products in electronics, measurement and control technology for buildings and laboratories: “Swiss Made” by Chinese.

Innovating, rolling out and maturing of a volume product sales concept

Development of an innovative sales concept for volume products with telesales, “Value Adding Reseller” and Internet. When rolled out globally, it contributes substantially to the company’s sales and profitability.

Would you like to know more? Do you have any questions? Feel free to contact me, I will be happy to assist you.

To contact